Key Takeaways
- Drip is an email and marketing automation platform for ecommerce.
- It focuses on behavior-based automations and segmentation.
- It integrates deeply with Shopify, WooCommerce, and other stores.
- Great for ecommerce brands running sophisticated email marketing.
Drip is an email marketing and automation platform built specifically for ecommerce brands. Rather than generic newsletters, it centers on behavior: what shoppers browse, buy, and abandon, and how to turn that into well-timed, segmented automations. With deep store integrations (Shopify, WooCommerce, and more) and a visual workflow builder, it targets stores that want revenue-driving email rather than batch-and-blast — and it has added AI assistance to speed content creation.
What is Drip?
Drip is an ecommerce marketing automation platform focused on email (and SMS in supported setups) for online stores. Its capabilities center on behavior-based marketing: tracking shopper actions (browsing, cart activity, purchases), segmenting audiences dynamically based on that behavior and purchase history, and running automated workflows — abandoned cart, welcome series, post-purchase, win-back — through a visual builder. It offers an email designer with templates, pre-built ecommerce playbooks, forms and pop-ups for list growth, revenue-focused analytics attributing sales to campaigns, and deep integrations with ecommerce platforms including Shopify, WooCommerce, BigCommerce, and Magento, plus other marketing tools. It has incorporated AI-assisted content features to help generate and refine email copy and subject lines. Drip targets ecommerce brands that want sophisticated, revenue-driving email rather than basic newsletters. It is a paid platform with a free trial, priced by number of contacts.
What it does well
- Ecommerce-native: built around shopper behavior.
- Smart segmentation: dynamic, behavior- and purchase-based.
- Proven playbooks: abandoned cart, welcome, and win-back.
- Deep integrations: Shopify, WooCommerce, and more.
Who it is for
Drip fits ecommerce brands and online stores — particularly on Shopify or WooCommerce — that want behavior-driven email automation: abandoned-cart and post-purchase flows, dynamic segmentation from browsing and purchase data, and revenue attribution, rather than generic newsletters. Its ecommerce focus is why it works well for stores. Non-ecommerce businesses will find general marketing platforms a better fit, and it is a paid platform priced by contacts, but for stores running sophisticated email marketing, Drip is a capable choice with a free trial.
Things to keep in mind
- It is built for ecommerce; other businesses may prefer general platforms.
- It is paid, with costs scaling by contact count.
- AI-assisted copy should be reviewed and matched to your brand.
Our verdict
Drip is a capable, ecommerce-native marketing automation platform, and its focus is its strength: rather than generic newsletters, it builds on shopper behavior — browsing, cart activity, and purchase history — to drive dynamic segmentation and well-timed automations like abandoned cart, welcome, post-purchase, and win-back, with revenue attribution to show what actually works. Deep Shopify and WooCommerce integrations and AI-assisted copy round it out. It is ecommerce-specific and priced by contacts, but for online stores wanting revenue-driving email, Drip is a solid choice with a free trial.
Frequently asked questions
What is Drip?
Drip is an email and marketing automation platform built for ecommerce, focused on behavior-based segmentation and automations like abandoned cart and post-purchase flows.
What does Drip integrate with?
It integrates deeply with ecommerce platforms including Shopify, WooCommerce, BigCommerce, and Magento, plus other marketing tools.
Is Drip free?
Drip is a paid platform with a free trial; pricing scales by number of contacts.
Who is Drip for?
It is for ecommerce brands and online stores that want behavior-driven, revenue-focused email automation rather than generic newsletters.
