Key Takeaways
- Frase is an SEO content platform that researches, writes, and optimises content to rank.
- It analyses competitors and search results, then helps you build better-optimised articles.
- It has expanded toward tracking visibility in AI search engines, not just Google.
- A strong research-and-optimisation tool; human editing still makes the content genuinely good.
Frase set out to speed up the SEO content process, from research to optimisation. It analyses the top-ranking pages for a query, builds content briefs, and scores your draft against what is actually ranking — so you write with data rather than guesswork. More recently it has leaned into helping content show up in AI search engines like ChatGPT and Perplexity, not just Google.
What is Frase?
Frase is a content platform for SEO and AI search. It automates research by analysing competitors and search results, drafts content in your brand voice, and scores and improves it for ranking potential. It tracks where your content appears across AI search engines, flags ranking decay, and publishes to CMSes like WordPress and Webflow, aiming to cover the whole content lifecycle.
What it does well
- Research and briefs — analyse top results to build data-driven content outlines.
- Content scoring — measure and improve a draft against what is ranking.
- AI drafting — generate content in your brand voice as a starting point.
- AI-search visibility — track appearance in engines like ChatGPT and Perplexity.
- Publishing — integrate with WordPress, Webflow, and other CMSes.
Who it is for
Frase suits in-house content and SEO teams, agencies managing multiple sites, and anyone who wants their content to rank on Google and get cited by AI search. If your process involves researching competitors and optimising drafts, it compresses a lot of that work and keeps it data-informed.
Things to keep in mind
Optimisation scores are a guide, not a guarantee — chasing a number can produce keyword-stuffed content that reads poorly, so keep quality and the reader first. AI drafts also need genuine human editing to add real expertise and originality, which is exactly what search engines increasingly reward.
Our verdict
Frase is a capable, well-rounded tool for research-driven SEO content, and its move toward AI-search visibility keeps it relevant as search changes. For teams that want to write with data and optimise efficiently, it earns its place. Use its scores as guidance rather than gospel, and add real human expertise to the drafts, and it can meaningfully improve your content workflow.
Frequently asked questions
Does Frase help with AI search, not just Google?
Yes — alongside traditional SEO optimisation it tracks where your content appears across AI search engines like ChatGPT and Perplexity, reflecting how search is evolving.
Can I publish Frase content as-is?
Treat its drafts and scores as a data-informed starting point. Add genuine human editing and expertise before publishing — that is what search engines reward.
Reviewed by the World of AI Hub editorial team based on the tool website and documentation.
