Key Takeaways
- Shopify Magic is Shopify’s built-in AI for merchants.
- It writes product descriptions, marketing copy, and more.
- Sidekick is an AI commerce assistant that helps run your store.
- Great for Shopify merchants who want AI help built into their store.
Shopify Magic is the AI built into Shopify, the leading ecommerce platform, to help merchants run and grow their stores. It writes product descriptions, marketing content, and more, right where you work — and Sidekick, Shopify’s AI commerce assistant, goes further, helping with design, product photography, tech support, and marketing across specialist personas. Included with Shopify plans, it puts practical AI directly into the merchant workflow.
What is Shopify Magic?
Shopify Magic is Shopify’s suite of built-in AI features for merchants, and Sidekick is its AI-enabled commerce assistant, described as your AI Shopify expert to help start, run, and grow a business. Shopify Magic generates content such as product descriptions (including for SEO), marketing and social copy, and more, directly within Shopify. Sidekick operates across specialist personas — a Designer (turning store ideas into custom designs), a Photo Editor (enhancing product photography), a Writer (creating product descriptions), Tech Support (domain setup and configuration), and a Marketer (social and promotional content) — and can handle tasks like writing SEO descriptions, analyzing pricing strategy, creating social content, and flagging inventory. These tools are actively updated (adding capabilities like customer and company creation and payments data), and are included with all Shopify plans at no additional cost, though features vary by tier.
What it does well
- Built into Shopify: AI right in the merchant workflow.
- Content generation: product descriptions and marketing copy.
- Sidekick assistant: design, photo, writing, and marketing help.
- Included: no extra cost on Shopify plans.
Who it is for
Shopify Magic and Sidekick fit Shopify merchants — from those just starting a store to established sellers — who want AI help built into their ecommerce workflow: writing product descriptions and marketing, enhancing product photos, and getting assistant support for running the store, at no extra cost. Its value is greatest for existing Shopify users. Merchants on other platforms will not use it directly, and AI-generated content should be reviewed and personalized, but for Shopify merchants wanting practical, built-in AI, Shopify Magic and Sidekick are a genuinely useful, included choice.
Things to keep in mind
- Its value is tied to using Shopify.
- AI-generated descriptions and content should be reviewed and edited.
- Available features vary by Shopify plan tier.
Our verdict
Shopify Magic (with Sidekick) is a genuinely useful set of AI features for merchants, and its biggest advantage is being built right into Shopify at no extra cost: it writes product descriptions and marketing copy where you work, and Sidekick’s specialist personas help with design, product photography, writing, tech support, and marketing. For Shopify sellers, that puts practical AI directly into running the store. Its value depends on using Shopify and AI content needs editing, but for Shopify merchants, Shopify Magic and Sidekick are a helpful, included choice.
Frequently asked questions
What is Shopify Magic?
Shopify Magic is Shopify’s built-in AI for merchants that generates product descriptions, marketing copy, and more, directly within Shopify.
What is Shopify Sidekick?
Sidekick is Shopify’s AI commerce assistant that helps run your store across personas — design, photo editing, writing, tech support, and marketing.
Does Shopify Magic cost extra?
No, Shopify Magic and Sidekick are included with Shopify plans at no additional cost, though available features vary by plan tier.
Who is Shopify Magic for?
It is for Shopify merchants — new and established — who want AI help writing content, editing product photos, and running their store, built into Shopify.
